What we work for

At Awaken, our goal is to build long-term collaborations and provide as much support as possible to our partners. We work with cafés, restaurants, offices and organizations of all sorts. Our main purpose since the beginning is to present high quality, exciting coffees with maximum transparency from seed to cup. We aim to present the farmers with knowledge and care, and educate about the processing and making of coffee, while keeping our ecological footsteps as small as possible via sustainable work methods and solutions. We believe in constant learning and growing together with our partners in order to make coffee taste better. If you want to become a part of the Awaken family, do not hesitate to contact us.

How we work

We only source specialty-rated coffee that has scored a minimum of 84 out of a maximum of 100 during sensory classification.

We select our coffees based on five taste categories, from the latest harvests currently available, through a preliminary blind cupping. The categories (classic, elegant, explorer, extravagant, limited release) have been created so that we can cover our consumers’ taste preferences as widely as possible and everyone can easily find the taste profile they like the most in our offerings.

The coffees are selected strictly from fresh harvest raw coffee offerings, which go through a multi-stage sample roasting and tasting procedure before they are added to our offerings.

The selected coffees are roasted solely on the basis of a reference profile for consistent quality.

The roasts undergo a quality control cupping every week, during which the results are recorded and, if necessary, the roasting profiles are adjusted accordingly.


If you want to become a part of the Awaken family, do not hesitate to contact us.


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